Marketing

Roshen set for Russian boom

Roshen set for Russian boom

Two years after the Russian authorities imposed massive import
duties on confectionery products in a bid to keep out cheap imports
from Ukraine, that country's biggest sweet maker Roshen is about to
take Russia by storm with...

Cloetta Fazer unfazed

Cloetta Fazer unfazed

Tough economic conditions have taken their toll on Scandinavian
confectionery group Cloetta Fazer. A contraction in the Swedish
market has resulted in a drop in profit for the third quarter of
2003, which the company has attributed...

Sheer decadence

Sheer decadence

Unwrapping a Cadbury's Flake can offer female consumers a moment of
pure pleasure in their otherwise hectic days - at least according
to the latest advertising campaign for the brand.

Germans eating more chocolate

Germans eating more chocolate

German chocolate sales grew by 3.6 per cent in the first five
months of 2003 as retailers ended their price war and returned to
more normal prices. But volumes rose by less than 1 per cent, and
the exceptionally hot weather in June...

Say it with chocolate

Say it with chocolate

Chocotelegram, an innovative confectionery product allowing
consumers to send personalised messages to their friends and
families is set to hit retail shelves in Europe and the US over the
next few months.