Premium chocolate brand GODIVA joins the pladis portfolio of iconic brands after a process that started in 2023. Prior to its integration, GODIVA Company was acquired in 2008 by pladis’ parent company, Yıldız Holding of Türkiye.
The Valentine's Day candy season is poised for growth in 2023 with year-over-year sales expected to grow 5% to around $4bn, despite rising inflation and supply chain issues, according to the National Confectioners Association.
Luxury Belgian chocolatier Godiva has announced that Hollywood actor Chris Evans will be the voice of a new global advertising and marketing campaign that starts this month.
Historically people have celebrated Valentine’s Day by sharing sweets with others they love, but the pandemic-fueled rise of ‘self-care’ means more people also will treat themselves this year – helping push confection sales leading up to the holiday beyond...
Valentine’s Day is known as the ‘chocolate event’ for US consumers and the big confectionery companies are going to town with their marketing and advertising campaign head of 14 February.
Premium chocolatier Godiva is set to paint New York City pink with a specially commissioned sampling truck negotiating Manhattan’s streets as part of its 95th birthday celebrations.
‘Waning demand’ caused by the coronavirus pandemic has resulted in luxury chocolatier Godiva announcing it will close all its retail outlets in North America and Canada by the end of March this year.
Godiva has become the Earthworm Foundation member, laying the foundation for implementing the Cocoa and Forest Initiative (CFI) commitment to protect forests and the rights of people linked with growing and harvesting the cocoa used in its products.
Godiva has donated chocolate, coffee, and other treats, to hospitals, supporting hospital workers, doctors, nurses and caregivers around the world, as they fight the coronavirus.
Godiva launches The Lady Godiva Initiative to support charitable organizations that empower women around the world, to coincide with International Women's Day (March 8).
Nestlé, Mars, Hershey and Lindt earned C-level ratings in the organization’s chocolate scorecard, while Mondelēz and Godiva fared worse. Smaller players including Alter Eco, Endangered Species, Theo and Tony’s Chocolonely again received top marks in the...
The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.
Godiva has launched a range of baking chocolates, to allow bakers to elevate their family favorite desserts and invite consumers into the world of baking.
Godiva says de Mendez will take up his position immediately as president of the company's UK and MENAT (the Middle East, North Africa and Turkey) operations.
This café will be the first of 10 planned for the Northeast in 2019, followed by 2,000 locations worldwide. About a third will land in North and South America, a third in Asia and a third throughout the rest of the world.
For this year’s lovers’ holiday, three U.K. brands have added color and art to their treats, while big brands mix up flavors, shapes and even pair with retailers for exclusive product offerings.
Pladis is aiming to become a major player in US premium chocolate with Godiva and will bring McVitie’s biscuits to the country next year, says its America's MD.
The Campbell Soup Company is set to sell its luxury chocolate brand
Godiva to the Turkey-based Yildiz, parent company of confectionery
and snack firm Ulker, for $850m (€580m).
