Before reading this you’re probably going to need a coffee, in fact why not have a few? After all who’s to say when enough is enough in our hunt for a caffeine kick.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
French resistance to selling the Red Bull energy drink appears to
be waning with the beverage soon to be reformulated in the country
to include the controversial amino acid taurine for the first
time.
The cup of hot chocolate you enjoy on a cold winter's day may now
have more functions than just taste and warmth - a perk ConAgra
Foods says could be particularly alluring to women.
New opportunities for health-focussed products in the confectionery
industry have bolstered the market, which is estimated to increase
by 16 per cent in the next four years to more than €115bn.
University of Birmingham researchers have reported that caffeine
can boost nerve cell activity in the brain, potentially protecting
against memory loss.
Drinking caffeine drinks appears to stifle the body's ability to
boost blood flow to the heart during exercise, suggests new
research out of Switzerland.
Caffeine increased the cyclists' absorption of carbohydrates from a
sports drink in new UK research, writes Dominique Patton,
offering a new area of innovation for manufacturers of sports
products.
German health ingredients firm Cognis Nutrition & Health will
introduce a new range of high quality plant extracts for foods and
beverages at Vitafoods, the industry show opening in Geneva
tomorrow.
Cheaper processing methods could be on the way for makers of
decaffeinated coffee as scientists in Brazil identify naturally
growing caffeine-free coffee plants. As the global coffee market
remains dogged by rock bottom prices through...
There have been a raft of Fairtrade products launched in the UK in
recent months, led mainly by the retailer Co-op, but the latest
launch comes from Cafédirect - a 100 per cent Fairtrade drinking
chocolate targeting the high-growth...
A new energy bar with guarana has been launched by UK confectionery
group Cadbury Schweppes, the first 'mainstream' chocolate bar to
enter the energy market. Boost Guarana is said to offer as much
extra energy as an energy...
Four new herbal confectionery products have been launched by
Canadian company Kitsune Foods which are designed to help give
athletes an extra energy boost.