The Cadbury and Oreo owner yesterday announced its ‘Call for Well-being’ strategy in response to the World Health Organization’s (WHO) goals to reduce salt and saturated fat consumption and to better manage calorie and sugar intake.
The pledge included a commitment to front of pack calorie labels on all products globally by 2016 and a 10% sodium and saturated fat reduction by 2020. However, it made no mention of reformulating products to contain less sugar.
What about sugar?
Instead, like Ferrero, Mondelēz is hoping to educate consumers to make healthier choices and aims to manage consumption with portion control by increasing individually wrapped options of 200 calories or less by 25% by 2020.
WHO recently advised that a person’s recommended sugar intake should be halved to 5% of total calorie intake per day due to new research on obesity and dental carries – this equates to around 25 g of sugar per day for an adult of average size.
Mondelēz’s single-serve Cadbury Dairy Milk bar in the UK contains 25.5 g of sugar and would mean an average adult has already exceeded WHO’s latest recommendation by eating one bar. Eat three Oreos and an average adult will be at half her daily recommended intake.