NPD
STARBURST Airs reinvents the aerated gummi candy sector
Different from your typical gummi candy, STARBURST Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavour of the original STARBURST.
According to the official release, STARBURST Airs are where original STARBURST candy meets a fluffy, aerated experience that will make fans wonder, how do they get all the mouthwatering flavour of a STARBURST in a pillow-like bite?
"STARBURST is delivering better moments and more smiles to gummi fans with our next generation aerated gummies – STARBURST Airs," said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. "STARBURST Airs are reimagined gummies that will leave candy-lovers enamoured with the combination of STARBURST flavors in a pillow-like texture."
The new line will begin hitting shelves at select retailers this autumn, with nationwide availability beginning in 2022.
