Free to attend

E-commerce, intelligent packs & product recalls: ConfectioneryNews’ ISM and ProSweets debates

Mars Chocolate Germany's e-commerce leader is among the panelists for ConfectioneryNews' ISM & ProSweets debates

ConfectioneryNews and sister site BakeryandSnacks will host three panel discussions at the world’s largest candy show in Cologne.

All sessions are free to attend for visitors and exhibitors at ISM and ProSweets. Your ISM ticket will grant you access to ProSweets and vice-versa.

Future channels: E-commerce in confectionery

  • Sunday 29th January 2017 – 3pm to 3.30pm
  • Host: Oliver Nieburg, editor of ConfectioneryNews
  • Location: ISM Expert Stage between Hall 4 and 5 (passage)
    More info

ConfectioneryNews will host an interactive session assessing how confectionery brands can capitalize on the growing e-commerce space. Online retail for confections is expected to boom in the digital age with platforms such as Amazon, supermarket web portals and companies’ own website. How can the impulse driven confectionery category grow in this digital retail landscape?


Go to and enter the event code #ism. Submit your question. The moderator will ask your question to panelists on the live day. Highlights of the session will be posted on ConfectioneryNews from early February.


Fabian Roecke, E-commerce leader of Mars Chocolate Germany

Fabian Roecke is head of e-commerce for Mars Chocolate Germany. His four-person team helped to deliver 20% value growth in e-commerce sales for the company in 2016. Roecke joined Mars in 2011 following various marketing positions at FrieslandCampina.

Andrew Pearl, director of strategy & insights EMEA, Profitero
Andrew Pearl joined e-commerce strategy consultant Profitero last year, following roles at food and drink companies such as Mars, Tata Global Beverages and McCormick. Profitero provides e-commerce analytics to leading CPG companies such as General Mills and L’Oreal as well as retailers such as Waitrose, Morrisons and Coop Netherlands.

Michael Bruck, managing director of chocri

Michael Bruck founded German company chocri in 2008, aged 22. The company was one of the first e-commerce confectionery businesses in the country. Its website allows consumers to create a personalized premium chocolate bar that can be shipped to customers within seven days. In 2010, the company expanded to the US, Canada and the UK. Ritter Sport acquired a stake in chocri the same year, but that stake was later sold to another German chocolate manufacturer Riegelein. Chocri now employs over 20 people and has offices in Berlin and New York.

Edible, active & intelligent packaging: Engaging confectionery consumers

  • Monday 30 January 2017 – 10.30am to 12pm
  • Host: Jenny Eagle, processing & packaging editor ConfectioneryNews
  • Location: "Speakers' Corner" in Hall 10.1 More info

Four packaging experts including members of the International Hologram Manufacturers Association will suggest pack types for future confectionery consumers and the practicalities, costs and opportunities for commercialization.


Tom Lawrie-Fussey, business developer and entrepreneur, Cambridge Design Partnership (UK product/technology development company).

Tom Lawrie-Fussey heads up the Technology Business Development team at Cambridge Design Partnership. He works with clients to develop ground-breaking new products to solve unmet needs and maximise their investment in connected devices by supporting their digital strategies and unlocking revenue potential. With an engineering degree from Cambridge, Tom has worked as an engineering consultant for more than 10 years.

Richard Burhouse, commercial director, API Group.

Richard Burhouse is commercial director for API Group, manufacturer and distributor of foils, laminates and holographic materials globally. Richard’s responsibilities include Marketing Strategy, Business Development and Product Management.

Bill Simcox senior VP, EVRYTHNG.

EVRYTHNG manages and applies real-time data from smart products and smart packaging to drive IoT applications. Clients include Mars and Mondelez.Bill Simcox has over 25 years of experience in consumer products, including roles at Unilever, Molson Coors and Kodak.


Arnaud Bansard, trademark protection EMEA, Asia & South America, Surys and founding member, International Hologram Manufacturers Association (IHMA).



Dealing with recalls – Prevention and how to avoid a PR disaster for candy & snacks


  • Tuesday 31 January 2017 - 10.30am to 12pm
  • Host: Gill Hyslop, BakeryandSnacks editor
  • Location: "Speakers' Corner" in Hall 10.1
    More info 

How can candy and snack makers manage and avoid product recalls from becoming PR nightmares? Nuts and seeds have been flagged up as the ingredients prompting the most products recalls in the EU in Q2 2016, and hundreds of US snack products were impacted by a recall of sunflower kernels earlier this year. What can manufacturers and their suppliers learn from such incidents: How can they protect themselves and ensure best practice throughout the supply chain. And what should they do if things do go wrong?


Richard Clarke, director of Ingredient Communications, a global PR agency focussed on communicating the benefits of ingredients for the food and beverage industry.


Stewart Eaton, head of Product Recall, Allianz Global Corporate & Speciality, is qualified to Level 4 in Food Safety in Manufacturing, Level 2 Hazard Analysis and Critical Control Points, and a trained media spokesperson.


Professor Josep Tous, product safety director for Stericycle ExpertSOLUTIONS, is also a consultant in consumer affairs and product safety for the United Nations, and a member of the product safety working group of the OECD (Organization for Economic Co-operation and Development).


Simon Weaver, commercial manager for red24’s product risks UK/ROW business unit, a consultancy services that manages product contamination and quality risks effectively.

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