Action on Sugar, launched today, was setup by those behind the Consensus Action on Salt and Health (CASH). It will pressure the UK government to encourage manufacturers to set four-year targets to gradually reduce sugar in brands by 30-40%.
“There’s no commercial reason why they shouldn’t do it,” chairman of the new group, Graham MacGregor, professor of Cardiovascular Medicine at the Wolfson Institute told ConfectioneryNews.
“Taking out sugar will make products cheaper to produce. We don’t want substitution, just take it out.”
Action on Sugar favors downsizing products over replacing sugar with other sweeteners.
Concerned by sugar levels in confectionery
“It’s obviously a problem. Everyone is aware of sugar in confectionery, but not about the large amounts of sugar in products,” said MacGregor.
The guideline daily amount (GDA) for sugar in the UK is 90 g for women, 120 g for men and 85 g for children aged 5-10 years.
A standard UK Mars bar contains 229 kcal and 30.4 g of sugar, which accounts for 36% of a child’s GDA for sugar.
Cutting calories to curb obesity