Mars’ 2014 calendar includes a number of product introductions—M&M varieties, miniature versions of full-size candy bars, and fruit covered with Dove chocolate. Tim Quinn, vice president of trade development with Mars, told ConfectioneryNews product creation is crucial to the candy brand’s success.
“Innovation is always important,” he said. “New products constitute approximately 75% of confectionery sales.”
With that in mind, Mars is rolling out a number of product introductions in the coming months. Nearly all of the items, instead of being wholly new to retail, are updated flavors, sized-up or sized-down edibles, and other variations on products consumers are familiar with.
Dove chocolate-covered fruit
Recently launched Dove chocolate-coated berries reside at the intersection of two growing segments—dark chocolate, the second-fastest growing section of the chocolate market, and fruit, a snacking segment up 10.5% in one year. The line comes in two package sizes: a 2.83-ounce 'sharing size,' and a 6-ounce stand-up resealable pouch.
The products will start appearing at retail in September.