Top 10 UK chocolate brands in C-stores

Galaxy and Maltesers gain ground on Cadbury Dairy Milk as top UK c-store chocolates, finds IRI

Which brand are looking to knock Cadbury Dairy Milk off top spot?

Cadbury Dairy Milk remains the top selling UK chocolate confectionery brand in convenience stores, but sales have dipped as Mars brands Galaxy and Maltesers grow, according to IRI data.

IRI tracked chocolate sales in UK convenience stores  - such as McColls, Spar and independent grocers - for the 52 weeks up to September 13,2015 compared to the same period last year.

It found sales for Mars’ Maltesers brand grew 1.9% and 8.1% for its Galaxy brand, making it the number two bestselling UK c-store chocolate.

Driven by Maltesers NPD

“Mars as a manufacturer has always been strong in the convenience channel so no surprise that this channel is showing strong growth for them," Martin Wood, head of strategic insight – retail at IRI UK, told ConfectioneryNews.

“This has been driven by NPD especially regular and seasonal countlines and the growth of sharing formats (the Maltesers heartland) including big sales of pouches to complement the original boxes,” he continued.

Mars introduced bar format Maltesers Teasers in March 2013.

Cadbury Dairy Milk sales drop 14.8%

Sales for Mondelēz’s Cadbury Dairy Milk dropped 14.8% to £156.8m ($238m).

It follows wholesale chocolate price increases led by brand owner Mondēlez.

Top 10 chocolate brands in UK C-stores

KitKat sales fall

Nestlé’s KitKat, the number five UK c-store chocolate, registered a 6.9% decline.

“KitKat has been declining steadily as a single purchase countline,” said Wood. “I also believe the four-stick move from foil to plastic wrapper had a big impact.”

However, he added that the brand had grown sales for two-and four-bar multipacks, which had been heavily promoted.

Hanging bags

IRI found hanging bags – which account for just under 10% of c-store chocolate sales – were up 8.7%, driven by promotions and a proliferation of premium share bags.

However, sales for traditional single serve bars (countlines) declined.

This was driven by UK retailers simplifying portfolios and cutting the number of confectionery items in store and a move to push confectionery away from checkout impulse areas in favour of ‘heathier snacks’, said Wood.

IRI also found C-store chocolate costs UK shoppers 32% more than chocolate purchased in supermarkets, at £12.22 ($18.85) per kg.

*PLEASE NOTE - IRI originally claimed Maltesers had overtaken Cadbury Dairy Milk as the top UK c-store chocolate over the period, but it later issued a correction after failing to include  all Cadbury Dairy Milk brand variants.

Related News

Newcastle-based startup creates chocolate range flavored with its own loose tea

Loose-leaf tea infused chocolate launched by UK startup Easy Teasy

Confectionery base prices down -2.3% in Feburary compared to same month last year, says IRI. ©iStock/chrisbrignell

UK confectionery prices fall slightly despite Brexit

Candy castaway: Big UK retailers simplify ranges to compete with discounters

The Delisting: Confectionery ranges trimmed by under pressure UK supermarkets, says IRI

Confectionery marketeers face digital wilderness without effective measurement tools, says IRI

Confectionery marketing a new game in the digital world, says IRI

Candy sales in dollar stores were up 4.8% in 2014, finds IRI

Dollar stores the fastest growing retail channel for U.S. candy - IRI

Comments (4)

Jennifer Shaw - 26 Nov 2015 | 06:10

Cadburys need to put the cocoa butter back in the recipe

Ever since replacing cocoa butter with shea butter, Cadburys "chocolate" has tasted & felt horrid. It no longer melts in the mouth, it's now chewy & claggy instead. Whoever heard of chewy chocolate!? And, they need to stop trying to capture greater market share by adding Oreos, popping candy, & goodness know what other horrors into the bars. Chocolate should contain cocoa mass, cocoa butter, & sugar as it's basic ingredients. Cadburys therefore no longer make chocolate. To be fair, some of the other manufacturers are also guilty of messing with their own recipes, but Cadburys is now hideous stuff.

26-Nov-2015 at 18:10 GMT

Edin Dzeko - 09 Nov 2015 | 05:50



09-Nov-2015 at 17:50 GMT

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.