News in brief

Wrigley grows in morose French gum market

Wrigley France plans new formats to keep growth going in 2014.

Wrigley has gained market share in the declining French chewing gum market.

Wrigley France grew its value market share by 1.7 points in 2013 as the overall French chewing gum market succumbed to a 7% decline in value sales.

The global market leader said the growth was thanks to its two keys brands in France, Freedent and Airwaves.

Freedent reached its highest market share since 2006, accounting for 27.9% of the French market. The brand was supported by a television ad campaign.

For 2014, Wrigley France plans to introduce a sealable 100% recyclable Freedent and Airwaves boxes designed for car cup holders or for desks. The firm will also launch a range of sticks in spearmint, strong mint, and two new fruit flavors in spring 2014.

Related News

Wrigley cited for safety violations leading to a fatal ladder fall at its Chattanooga, Tennessee plant

Wrigley fined $8,600 after worker’s death

New number two: Asia Pacific to snatch silver from North America

Move over! Asia Pacific to top North America in 2014 confectionery sales

Juicy Fruit: That gum you like is going to come back in style, Wrigley tells disenfranchised young gum consumers

Wrigley sees recovery after ‘bringing the fun’ back to gum with Juicy Fruit and sours

Combined chocolate and Wrigley business should seize on snackfections category amid continued troubles in chewing gum, say analysts.  Photo: Mars

Mars Wrigley Confectionery to be ‘lean and mean’ in resurgent global market

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.