Project 7 gummy bears added to American Airlines menu

Project 7 began as a gum company, but entered the gummy segment in March this year. Photo: Project7

California-based confectionery brand Project 7 has partnered with American Airlines (AA) to add its gummy bears to the airline's food menu.

AA is the largest airline in the world, so the partnership “means a lot” to the confectionery business, Project 7’s founder and CEO, Tyler Merrick, told ConfectioneryNews.

How did the partnership begin?

Several years ago, Project 7 supplied the airline with mints for food boxes, but it recently reconnected with AA on stocking Project 7 organic gummy bears.

AA featured Project 7’s gummy bears on the cover of its food menu, starting October this year, and the menu can be found in all seat backs and domestic flights.

“Gummy bears were a great fit as it’s a fun candy item and they haven’t had too many of those on board for purchase,” Merrick said.

AA sells Project 7’s gummy bears for $4.00 per pack to the passengers, and $2.00 of every purchase adding up to $50,000 will go to the Komen Foundation.

Project 7 has not received any direct feedback on its gummies, but according to some social media posts, Merrick said passengers love the gummies and support the program.

Project 7 leads growth in sugarless gum category

IRI data shows Project 7’s sugarless gum products recorded $7m in total US multi-outlet sales in the past 52 weeks ending Sept 4, 2016.

Wrigley, Mondelez and Perfetti Van Melle dominate sugarfree gum, but Project 7 leads the growth in the segment with a 154.59% dollar sales increase compared to last year.

Merrick said his company is more than doubling sales from last year, and “it’s been an exciting year of growth”.

Gummy helps boost chewy candy sales

Mintel categorizes gummy candy as part of the chewy candy segment, and it said the sugar confectionery is largely driven by sales of chewy candy which represents 41% of the category.

A Mintel report based on several sources, including National Confectioners Association and InfoScan Bureau, shows that the US chewy candy sales have increased by 11.7% from $2.63bn in 2012 to $2.94bn in 2014.

Chewy candy segment sales are boosted by several leading companies, including Mars, Mondelēz and Hershey, Mintel said. Several new products, including Starburst Minis, Lancaster Soft Cremes, and Jolly Rancher Bites, helped these companies’ respective sales.

“Interest in gummy candy also helped the segment grow,” Mintel added. “Haribo gummy candy, as well as new gummy offerings from existing brands outside of the chewy candy segment, such as Jolly Rancher, helped boost sales.”

According to IRI, Project 7’s total US multi-outlet sales in the past 52 weeks, ending Oct 2, 2016 were $7,540,681, an 138.71% increase compared to last year. Meanwhile, its non-chocolate chewy candy was valued at $58,253.

IRI did not indicate the year-over-year growth of Project 7’s chew candy, because the company only entered the gummy segment in March this year

Mintel predicts that the chewy candy segment will grow an additional 30% from 2014 to 2019, to reach $3.8bn.

“Continued innovation, including new products, and product line extensions will help contribute to sales growth,” Mintel said.

Related News

Birthday cake flavor chewing gum is Project 7's best-seller while coconut lime is a popular flavor during spring and summer  Source: Project 7

Project 7 secures US-wide Walgreens listing for two gourmet gums

The two sugar-free gum flavors at CVS come in Birthday Cake and Coconut Lime flavors

Project 7 sugar-free gums available at CVS as retailer promotes healthier items

Project 7 will continue focus on its confectionery (gum and gummy) business, despite the new snack product launch.

Project 7 extends into snacks - but says confectionery will remain its focus

Startup Project7 bursts onto U.S. gum market, unperturbed by corporate red tape on innovation

Project7 rivals gum’s big boys with philanthropy and crazy flavors

Project 7 gummies come in wacky flavors such as birthday cake. Source: Project 7

From gum to gummies: Project 7 taps novel flavor trend for new gummies range

ConfectioneryNews infographic

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.