Michelsen Chocolate sources 100% Fairtrade cocoa

Danish firm Michelsen Chcoolate sources the commodity via Fairtrade's Cocoa Program. Photo: Supplied by Michelsen

Danish firm Sv. Michelsen Chocolate says it has become the first chocolate company in the country to source 100% Fairtrade cocoa.

The company said it reached its goal to source all its cocoa on Fairtrade terms this week. It comes soon after Fairtrade product sales in retail were up 9% in Denmark in 2015.

Michelsen is sourcing the cocoa through Fairtrade International’s Cocoa Program.

The program – launched in 2014 - allows companies to source a single commodity rather than all ingredients for a brand on Fairtrade terms.

Fairtrade guarantees cocoa farmers a minimum premium of $200 per metric ton (MT) on top of the market price and conducts training programs and audits to help farmers boost income and guard against child labor.

Not perfect, but making a difference, says CEO

Fairtrade says it helps to empower farmers in developing nations, but critics such as social venture Cacao for Change say premiums should be 30 times higher to bring farmers out of poverty.

Daniel Paetsch, director and CEO of Michelson told ConfectioneryNews: “We are aware that there is a lot of discussion about which way to approach the issues, which program is best for the cocoa farmer, etc.

“Our thinking has simply been that although it may not be perfect, we need to do something that makes a difference. As we are a small business we cannot do it ourselves but need a partner with a long and strong track record in origin – and we have not seen anyone do it better than Fairtrade.”

Industry push for certification

Major manufacturers such as Ferrero, Mars and Hershey have committed to sourcing 100% certified cocoa by 2020 from sources such as Fairtrade, UTZ Certified and Rainforest Alliance.

Ferrero announced in June this year it would double its earlier Fairtrade commitment by sourcing 40,000 MT of Fairtrade cocoa up to 2019 and would also purchase Fairtrade sugar for the first time.

Other large players such as Nestlé and Mondelēz International source some certified cocoa from sources such as Fairtrade, but are ramping up their own sustainable sourcing programs, known respectively as the Nestlé Cocoa Plan and Cocoa Life.

Certified cocoa accounted for 16% of global chocolate sales in 2015, up from 2% in 2009, according to the latest Cocoa Barometer report.

Related News

©iStock

Fairtrade back in growth as foundation launches new marketing strategy

©iStock

UK can be leader or laggard on fair trade post Brexit

The Fairytale Company Of Denmark aims to share Danish culture in China with chocolate-containing H.C Anderson book

Fairytale Denmark: Michelsen signs book deal to support China push

Ferrero ups sustainable cocoa and sugar purchases as it aims to source both ingredients solely from sustainable sources by 2020. Photo: Fairtrade

Ferrero to double Fairtrade cocoa purchases

Ferrero signs Fairtrade deal as it works towards 100% certified cocoa by 2020

Ferrero makes Fairtrade cocoa commitment after rule change

Fairtrade defends cocoa sourcing program to loyal customer Divine Chocolate

Divine Chocolate questions Fairtrade cocoa sourcing program

“Every year we wait to see how the sales for the season will turn out and this makes it difficult to plan well," says cocoa Fairtrade farmer. Photo credit: Fairtrade International

Cocoa farmers spend 36% of premiums on productivity: Fairtrade International

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.