Hershey unveils new logo, brand makeover: 'Today we are much more than the Great American Chocolate Bar'

New logo ditches the 's'

Hershey has unveiled a new logo as part of a corporate brand makeover designed to reflect its “evolution from a predominately U.S. chocolate maker to a global confection and snack company”.

The new branding will impact all visual aspects of how the firm presents itself, from consumer communications to websites to the interior design of its office spaces and the look of its retail stores, said Mike Wege, senior vice president and chief growth and marketing officer.

“Today we are much more than the ‘Great American Chocolate Bar’. We have an amazing portfolio of iconic brands in confectionery and snacking...

"Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally.” 

So what do the branding experts think?

Beverly Murray, founder of branding agency R+M, told FoodNavigator-USA said the new look was a "job well done".

She added: "It's the perfect balance of yesterday and tomorrow – keeping what matters to you and me while evolving what is necessary to tell their story. Too often companies abandon an iconic image or “smooth the edges” in a manner that looses its emotional connectivity. The Hershey transition does not disappoint."



Click HERE to see a gallery of pictures.

Related News

Hershey responds to rising commodity costs with 8% price hike

Hershey follows Nestlé with price hike

The work has just begun, says Hershey.

Hershey in the race to develop 3D chocolate

Hershey CEO: "I see this is a brand that has global relevance."

Hershey ‘very excited’ about mystery new product, reckons Brookside could be $500m brand

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.