Hershey rolls out Big Kat at Walmart and c-stores

Bigger KitKat enters Walmart. Photo: Hershey

Hershey has relaunched KitKat SKU Big Kat in the US market.

It is being billed as a “bigger and crispier” KitKat bar.  Hershey initially introduced the product in 2000.

The latest incarnation is already available at convenience stories nationwide and Walmart.

Big Kat has five layers of wafers and is 1.5 oz. Hershey has also launched a 3 oz. king size version.

Hershey produces KitKat for the US market under license from Nestlé. Nestlé already sells a larger Kit Kat SKU called KitKat Chunky in Europe.

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