The partnership marks the first time a major US confectionery brand has entered the meal kit industry, says Chef'd.
Chef’d also works with Hershey-owned chocolate maker, Scharffen Berger, for various dessert recipes.
The collection of desserts Chef’d offers through the Hershey partnership includes recipes from Hershey’s Kitchens, such as chocolate chip cookies, no-bake toffee fudge bars and white chip lemon bars, according to the Chef’d website.
“Hershey has a long history of helping consumers discover recipes featuring their product. Chef'd is a vehicle to have those exact products and ingredients delivered direct to the consumer,” the CEO of Chef’d, Kyle Ransford, told ConfectioneryNews.
Meal kit industry estimated to hit $35bn by 2025
“Consumers are being given a direct ‘buy button’ when they view a recipe rather than having to print or rip out a recipe and make a trip to the grocery store,” Ransford said.
According to a recent report published by Packaged Facts, the current market size of the US meal kit industry is $2bn and is estimated to grow at 100% a year. The industry is projected to be $35bn by 2025.
“Everyone eats dinner and many people crave for something sweet, either it be after a meal or any time during the day,” Ransford said. “The demand for desserts and chocolate is large and we want to bring these directly to the consumer.”