Niclas Luthman, a Swedish entrepreneur who made the move from the music business to the food industry set up Luthman Backlund Foods in 2009 and started to develop the Nutri Nick brand of energy bars and confectionery in the last 18 months.
“That same shift that happened in my first business from analogue to digital is happening in the food industry,” he said.
“Half of the products on the market could be improved from a health perspective. Sugar is bad for you; it causes a lot of things. That is more or less established now. The trend is clear in science that we should reduce carbs like wheat and sugar.”
Moving away from sugar