Bon Bon Buddies to produce Chewits Easter egg

Justin Thomas, managing director of Bon Bon Buddies (pictured) says: 'Chewits is an exciting and well-established brand that we’ve always wanted to sink our teeth into...'

UK confectioner Bon Bon Buddies is to produce a Chewits Easter egg for brand owner Cloetta under a two-year licensing deal.

Bon Bon Buddies (BBB) will produce the brand’s first seasonal Easter offering for 2017 and 2018.

It will be a chocolate Easter egg sold at independent stores and supermarkets across the UK.

Licensing partner: Bon Bon Buddies

BBB already produces a series of children’s confectionery brands under licensing deals with brands such as Nintendo and Disney.

Most recently it expanded an ongoing partnership with Universal Studios by creating a candy range for the Summer movie 'The Secret Life of Pets'.

It also sells its own brands such as Nanobytes and the Bon Bon Buddies brand.

The firm has eight European sales and logistics facilities and has distribution in international markets such as China and UAE.

Cloetta and Chewits in the UK

Chewits was launched in 1965 and is owned by Scandinavian confectioner Cloetta.

In Cloetta’s second quarter results, published in July, it said UK sales were down due to a weak British pound after the Brexit referendum.

“Less than 5% of the Group’s sales come from the UK and the possible future impact of Brexit is therefore not expected to be material for Cloetta,” said Cloetta president and CEO David Nuutinen.

Cloetta expanded Chewits into new international markets last year, according to its last annual report. The brand is now sold in Denmark, Norway, Italy Finland, the UAE, Saudi Arabia, Kuwait, Jordan, Iraq, the Baltics as well as the UK, where Chewits was originally launched.

Cloetta produces the main Chewits line at its own factory in Levice, Slovakia. It also sells Chewits pick and mix, share bags and Chewits Xtreme Sour stickpacks.

Related News

Cloetta board searches for a new CEO as David Nuutinen resigns

Cloetta CEO to step down after a year in the role

Brain Blasterz accounts for 8% of Bon Bon Buddies' overall business.

Bon Bon Buddies sets multi-million target for Brain Blasterz brand

Bon Bon Buddies is one of the largest confectioners that focus on licensing business in Europe.  Photo: Bon Bon Buddies

Bon Bon Buddies sizes up Asia after hitting record sales

Bon Bon Buddies said its latest Fruitickles is a healthier alternative to standard confectionery.  Photo: Bon Bon Buddies

Bon Bon Buddies extends Disney partnership with new fruit candies

Confectionery companies are expecting stronger Easter sales this year due to a longer  holiday season. Photo: ©iStock/Maya23K

Easter chocolate NPD 2017: Hershey, Cadbury, M&M’s and Godiva

Licensees will produce Chewits branded gifts such as money boxes

Cloetta extends Chewits brand with gift licenses

Chewits-branded ‘Chewie Gum’ in three flavors: Tropical, Strawberry & Banana and Lemon.

Leaf launches Chewits brand bubble gum in UK

Cloetta snaps up 75% of the Jelly Bean Factory for $21.1m

Cloetta strengthens in UK with Jelly Bean Factory buy

Leaf Holland transfers production to Slovakian site

Taste Adventure: the game at issue. Source:

Leaf cleared by ad watchdog in Chewits game health link

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.