Bazooka Candy Brands adds emoji-inspired gummies

Gummies growing rapidly in the US, says Bazooka Candy. Photo: Bazooka

Bazooka Candy Brands has launched emoji-shaped wearable gummies, Ring Pop Gummies Chains, just before summer as the company sees it as an ideal season for consumers to try new confectionery products.

The announcement comes a month after Bazooka released its dessert-inspired Crunchkins.

The new gummies come with heart shape, stars, smiley faces, four-leaf clovers, music notes, Ring Pop gems, LOLs (laugh out loud) and BFFS (Best friends forever), and are available in six different fruit flavors, including orange, grape and strawberry, according to Bazooka Candy’s brand manager Joanna Lippert.

Ring Pop Gummies Chains’ five-ounce pack will be distributed to select Walmart stores, Toy 'R' Us, and 7-Eleven across the US with a suggested retail price of $1.59.

“From a pop culture standpoint, Pop Gummies Chains speaks to today’s trends with the inclusion of emoji-themed charms,” Lippert told ConfectioneryNews. “Emojis are playful and can tell fun stories which we want to be a part of the experience.”

In addition, the gummie candy category is growing at a rate of 9% year-on-year, according to IRI’s data this year. “The gummy category continues to be a strong source of growth in confections,” Lipper added.

Related News

Bazooka Candy says it has previously seen sales grow as high as 90% via licensing initiatives

Bazooka Candy partners with new Ice Age movie to drive licensing business

Bazooka taps US gummy category, which is growing at a rate of 9% year-over-year.

Bazooka launches new gummy range through Yo-Kai Watch partnership

IRI data shows that Valentine's Day generated nearly $2.8bn worth of confectionery sales in 2015.

Hershey's chocolate Valentine’s NPD: KitKat Red Velvet, Reese’s hearts and more

NCA projects 2016 retail sales for US Easter candy will be nearly $2.4bn.  Photo: ©iStock/tortoon

Whole Foods executive-created OCHO Candy fills Easter's organic chocolate void

Co-founders Anna and Josefin. Picture: SugarSin.

SugarSin to launch rosé wine gummies

IRI said the changing shopping behavior driven by millennials have caused confectionery and snack companies to rethink their e-commerce strategies.  Photo: ©iStock/Chet_W

E-commerce the ticket to Millennial candy and snack sales: Analysts

Tony Jacobs was GM of Bazooka Candy before being promoted to company president this month. Photo: Bazooka Candy

Bazooka Candy’s president targets double-digit growth through innovation and global expansion

Project 7 gummies come in wacky flavors such as birthday cake. Source: Project 7

From gum to gummies: Project 7 taps novel flavor trend for new gummies range

Herbaland launches new functional gummies line

Herbaland introduces functional gummies line with direct depositing

Ferrara Candy expects organic non-chocolate confectionery will enter mainstream in US

Ferrara Candy CEO: Black Forest gummies to seize on US organic candy surge

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.