The company recently reformulated five of its major lines to comply with EU color regulations. Now it hopes to explore possibilities with natural blue and greens with spirulina.
Natural blue and green
Sharon Duncan, vice president, international business at Jelly Belly told ConfectioneryNews at the recent International Sweets and Biscuits Fair (ISM) in Cologne, Germany, that the company always looked first to natural colors and flavors, which wasn’t always easy.
“It’s been the blues and greens. Those have been the hard ones. We’ve used some natural colors that just really impact the taste. But now with the spirulina, we’re starting to experiment with that. I think we can get some greens and blues that are acceptable to us.”
Last year, The US Food and Drug Administration (FDA) approved spirulina, a natural alternative to artificial FD&C Blue #1 ('brilliant blue') after a petition from Mars. The color has been considered safe to use in the EU for some time.
Jelly Belly’s blueberry, green apple, margarita and lime flavors all use artificial blue and green colors.